Plumbing Contractor Local SEO Checklist

• The legal and trading name used online matches what is on the license and the vehicle.
• The phone number is identical everywhere, in the same format, and it is answered.
• The address is either a real premises or the profile is set up correctly as a service-area business.
• Hours are actually the hours you answer, including how after-hours calls are handled.
• Service areas listed are areas you are permitted and equipped to work in.
• Every listing points to a working page, not a broken or parked one.

Accuracy before anything else

• Legal name matches license and vehicle
• Phone number identical everywhere, answered
• Address real or service-area set up
• Hours match when you answer
• Service areas permitted and equipped
• Every listing points to working page

• The Google Business Profile is claimed and verified, and someone in the business controls the login.
• The primary category matches what you mainly do, with secondary categories for the rest.
• Services are listed individually, using the names customers use rather than trade shorthand.
• Photographs are your ownvehicles, crew, and completed work, updated rather than uploaded once.
• The description says what you do, where, and for whom, without adjective stuffing.
• Attributes and booking or messaging options are set the way you actually operate.
• Questions posted on the profile have been answered.
• Read Google's “Tips to improve your local ranking on Google” guidance for Google Business Profile.

• The same name, address format, and phone number appear on every listing you control.
• Duplicate listings have been found and merged or removed.
• Old addresses and disconnected numbers have been cleaned up.
• Listings created by a previous owner, a former partner, or an agency have been claimed.
• Check relevant listings on Bing Places for Business and Apple Business Connect, and directories such as Yelp, Better Business Bureau (BBB), Angi, and Nextdoor.
• Audit listings manually or use an optional listing-management tool such as BrightLocal; verify changes directly with each platform.

Consistency across the web

• Same name, address format, phone everywhere
• Duplicate listings merged or removed
• Old addresses and numbers cleaned up
• Previous owner or agency listings claimed
• Local directories carry same details

• There is a page for each significant service, describing the work rather than repeating the service name.
• There is a page or clear statement for each area served, saying something true and specific about that area rather than a template with the town name swapped.
• The phone number is visible without scrolling on a phone, and it is a link that dials.
• Pages load quickly on a mobile connection, since a large share of urgent searches happen on a phone.
• What a visit involves and what it costs is explained, at least as a range.
• Credentials are stated precisely, distinguishing a licensed individual from a licensed firm.
• Real photographs of your own work appear rather than stock images.
• The pages answer questions customers actually ask before calling, in their words.
• If your site uses structured data, use Schema.org LocalBusiness markup that reflects details visible on the page, and validate it with Google's Rich Results Test.

• There is a routine for asking every customer, not only the pleased ones, for honest feedback.
• Public review requests are made only where the platform's policies permit them; check the rules for Google, Yelp, BBB, Angi, and Nextdoor rather than assuming they match.
• Nothing about the request is conditioned on what the customer will say.
• Reviews are responded to, including the negative ones, calmly and without arguing the facts publicly.
• No customer detail that could identify a property or a job appears in a public reply.
• The practice has been checked against the Federal Trade Commission's guidance on soliciting and paying for online reviews, which covers incentives, employee reviews, and suppression.

Review request routine

• Routine asks every customer, not only pleased
• Nothing conditioned on what customer says
• Reviews responded to, including negative
• No identifying customer detail in replies
• Checked against FTC review guidance

• Every credential claim is accurate and current.
• Any guarantee published online carries its conditions in the same place.
• Response time claims are ones you can meet on a busy day.
• Service areas advertised are areas you are licensed and registered to work in. For a California example, verify contractor licensing and classification with the California Contractors State License Board (CSLB); elsewhere, check the applicable state licensing authority and local building department. Requirements vary by jurisdiction. The standing obligations are mapped in the licensing and compliance guide.
• Price information published online matches what a customer is actually quoted, or clearly explains what moves it. The structure behind that sits in the pricing and profit guide.

• Review the performance report in Google Business Profile for profile interactions, and use Google Search Console to monitor relevant search queries, impressions, and clicks.
• Every caller is asked how they found you, and the answer is recorded.
• Calls, form submissions, and messages are counted separately.
• Booked jobs are attributed back to the source.
• Contribution, not just revenue, is tracked by source, so that a channel producing small distant jobs is visible for what it is.
• Missed and unanswered contacts are counted, since they are usually the largest single loss.

• The whole list is rerun quarterly.
• It is rerun immediately after any change to hours, phone, address, services, or areas.
• Someone specific owns it, by name.
• Logins and ownership of every profile are recorded somewhere the business controls.